Get ready. The brands are releasing a second collection May 2.
Dôen and Gap are teaming up for a second time following the success of the brands’ collaboration last year, which went viral on TikTok and sold out within a matter of days. This year’s collection will focus on “California vintage-inspired classics,” according to a release, and include some customer favorites from 2024, as well as some new additions, including several menswear pieces. This marks Dôen’s first foray into menswear.

The 38-piece collection, launching at noon ET on May 2, ranges in price from $34 to $158. Dôen’s dresses normally start closer to $250, so the opportunity to own one of their iconic styles at a more approachable price point had customers running for the racks last year. The brands this year aren’t expecting anything different. 

“Our first collection with Dôen set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more,” said Mark Breitbard, president and CEO of Gap.

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